Pouring Tradition: Japan’s Vibrant Beer Culture

From personal observations, I’ve come to appreciate the deep-rooted love the Japanese have for beer. It’s a sentiment I share, especially since Japanese cuisine pairs so exquisitely with a cold brew.

During my time in the Netherlands, I never thought Japan’s beer culture could be as good. But since moving here, I’ve been amazed by how much people love beer in this country.

Japanese beer has a long history, starting in the late 1800s. Dutch traders brought it to Japan in the 17th century, but it became more popular during the Meiji Restoration.

Walking through the beer section of supermarkets, it’s evident that major breweries like Asahi, Kirin, Sapporo, and Suntory dominate Japan’s beer market. Their offerings span from light lagers to artisanal ales.

Beer isn’t just a drink in Japan; it’s a cultural cornerstone, cherished during social gatherings, meals, and festivals, enjoyed by men and women alike. It perfectly complements traditional Japanese dishes like sushi, yakitori, and tempura.

Japanese breweries showcase a diverse array of beer styles, from classic lagers to robust stouts and porters. While lagers hold sway, craft breweries are carving out their niche, offering innovative flavors and styles. My wife and I stumbled upon a hidden gem in Gujo Hachiman, Beer Kokokobo, where we indulged in a tasting of locally crafted brews.

While I have visited beer breweries in the Netherlands and Belgium, I am eagerly anticipating the upcoming Golden Week when my wife and I will be able to visit the beer museum in Sapporo.

Kampai!