What the heck is White Day?

Ever heard about White Day? It’s a Japanese tradition observed on March 14th, one month after Valentine’s Day. On this day, men reciprocate the gifts they received from women on Valentine’s Day.

In Japan, Valentine’s Day is a big deal, with women traditionally giving chocolates to men. These chocolates come in different types, each with its own meaning. There’s giri-choco for friends and colleagues, and honmei-choco for romantic interests.

But what about White Day? Originating in Japan in the late 1970s, it was essentially a marketing strategy by confectionery companies to encourage men to reciprocate by giving gifts, usually sweets or chocolates, to women. White chocolate, with its pure color, became associated with White Day, symbolizing the return gifts in response to Valentine’s Day chocolates.

Yesterday, my wife surprised me with matcha chocolates stuffed with macadamias. While I appreciate her gesture, I now have to make sure Valentine’s Day doesn’t backfire on me on White Day!

Reflecting on White Day, I’ve decided to remember it with the giving of white chocolates on that day.

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